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Н.Н. Николаева, Е.Н. Шишкина
18
Гуманитарный вестник
# 1
2016
Implementation of persuasion strategies and techniques
in the modern English popular science discourse
© N.N. Nikolaeva, E.N. Shishkina
Bauman Moscow State Technical University, Moscow, 105005, Russia
The paper presents a research into persuasion strategies and techniques and their im-
plementation in the modern English scientific and popular science discourse. The aim is
to study and describe some communicative strategies and techniques that are used by
authors of popular science articles in the field of satellite telecommunications. The rele-
vance of this paper is caused by the necessity to identify and describe the authors’ lin-
guistic persuasive influence on readers’ opinions in order to make them believe in the
authors’ points of view. This influence has a strong impact on the spread and develop-
ment of scientific knowledge. The obtained results make it possible to draw the conclu-
sion about the most popular and effective persuasive strategies and techniques used in
the modern popular science articles. They may be useful for communication specialists to
upgrade pragmatic aspects of the linguistic manipulation means as well as for English
teachers to form students’ critical approach to the contexts of the articles, which will
help to develop their intercultural communicative competence.
Keywords:
English language, linguistic persuasive influence, persuasion strategies and
techniques, scientific and popular science discourse, satellite telecommunications.
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