Search by keyword: "brand"
Advertising as a way to form image of organization
| Authors: Chernysheva A.V., Borchashvili Т.D. | Published: 05.11.2021 |
| Published in issue: #5(91)/2021 | |
| DOI: 10.18698/2306-8477-2021-5-743 | |
| Category: The Humanities in Technical University | Chapter: Social sciences | |
| Keywords: image advertising, corporate image, image of the organization, reputation of the organization, brand, sponsoring, advertising efficiency, product placement, digital advertising | |
Russia’s brand strategy as a factor contributing to securing its national interests
| Authors: Alekseeva E.S. | Published: 13.01.2017 |
| Published in issue: #2(52)/2017 | |
| DOI: 10.18698/2306-8477-2017-2-417 | |
| Category: The Humanities in Technical University | Chapter: Political Science | |
| Keywords: image, brand, brand strategy, soft power, collective consciousness, public diplomacy, symbolic capital | |