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Russia’s brand strategy as a factor contributing to securing its national interests
| Authors: Alekseeva E.S. | Published: 13.01.2017 |
| Published in issue: #2(52)/2017 | |
| DOI: 10.18698/2306-8477-2017-2-417 | |
| Category: The Humanities in Technical University | Chapter: Political Science | |
| Keywords: image, brand, brand strategy, soft power, collective consciousness, public diplomacy, symbolic capital | |