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Advertising as a way to form image of organization
| Authors: Chernysheva A.V., Borchashvili Т.D. | Published: 05.11.2021 |
| Published in issue: #5(91)/2021 | |
| DOI: 10.18698/2306-8477-2021-5-743 | |
| Category: The Humanities in Technical University | Chapter: Social sciences | |
| Keywords: image advertising, corporate image, image of the organization, reputation of the organization, brand, sponsoring, advertising efficiency, product placement, digital advertising | |