Advertising as a way to form image of organization

Today, in conditions of market volatility and high competition, the need for image advertising is most urgent. The positive image of the company will provide the organization with economic stability and increased competitiveness in the long term. Image advertising is widely believed not to bring instant profit and therefore to be ineffective; in fact, building the reputation of the organization through advertising makes it possible to establish long-term relationships with partners, helps to increase sales and their volumes, and also helps to attract loyal customers and gain their trust for many years.

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