С.Г. Галаганова
12
The myth of the creative class
© S.G. Galaganova
Bauman Moscow State Technical University, Moscow, 105005, Russia
The creative class theory, advanced by Richard Florida, is described as an IT – a driving
force for a new consumerism ideal and stimulating consumer demand. Person's self-
realization and self-identification is formed through building a creative lifestyle, and is
regarded as the form of replacing an opportunity of genuine social creativity on the indi-
vidual level.
Keywords:
creative class, cultural creatives, creative values, new consumerism.
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Galaganova S.G.,
Ph.D., Assoc. Professor of the Department “Political Science” at
Bauman Moscow State Technical University. Academic interests include political ideology,
political culture, postmodern humanitarian technologies. e-mail: