С.Г. Галаганова
12
The myth of the creative class
© S.G. Galaganova
Bauman Moscow State Technical University, Moscow, 105005, Russia
The creative class theory, advanced by Richard Florida, is described as an IT – a driving
force for a new consumerism ideal and stimulating consumer demand. Person's self-
realization and self-identification is formed through building a creative lifestyle, and is
regarded as the form of replacing an opportunity of genuine social creativity on the indi-
vidual level.
Keywords:
creative class, cultural creatives, creative values, new consumerism.
REFERENCES
[1]
Florida R.
The Rise of the Creative Class
. New York, 2002.
[2]
Debord G.
The Society of the Spectacle
. London, 1995.
[3]
Savchenko D.N.
Kreatologiya
[Creatology]. Moscow, Akademicheskiy proekt
Publ., 2014
[4]
Attali J.
Millennium: Winners and Losers in the Coming Order.
London, 1992.
[5]
Attali J.
A Brief History of the Future
. London, 2006.
[6]
Castells M.
The Rise of the Network Society.
New York, 1996.
[7]
Ray H.P., Anderson Sh.R.
The Cultural Creatives
. New York, 2005.
[8]
Bauman Z.
Liquid Modernity.
Cambridge, 2000.
[9]
Bauman Z.
Does Ethics Have a Chance in a World of Consumers?
Cambridge,
2008.
[10]
Even St.
All Consuming Images: Politics of Style in Contemporary Culture
.
New York, 2013.
[11]
Baudrillard J.
The Consumer Society
. London, 1970.
[12]
Miles S.
Consumerism as a Way of Life
. London, 2013.
[13]
Bauman Z.
Culture in the Liquid Modern World
. Cambridge, 2011.
[14]
Castells M.
Networks of Outrage and Hope. Social Movements in the Internet
Age
. Oxford, 2012.
[15]
Nesterov A.I.
My — meshchanstvo
?!
[Are We Really Philistine?!]. St. Peters-
burg, 2013.
[16]
Rawls J.
A Theory of Justice
. Cambridge (Mass.), 1971.
Galaganova S.G.,
Ph.D., Assoc. Professor of the Department “Political Science” at
Bauman Moscow State Technical University. Academic interests include political ideology,
political culture, postmodern humanitarian technologies. e-mail:
