Search by keyword: "hierarchy of effects in advertising"
Psychological problems of advertising high-technology devices
| Authors: Ermolaeva M.V. | Published: 25.06.2018 |
| Published in issue: #6(68)/2018 | |
| DOI: 10.18698/2306-8477-2018-6-533 | |
| Category: Economic Sciences | |
| Keywords: psychology of advertising, hierarchy of effects in advertising, AIDA, consumer motivation | |
Psychological problems of advertising high-technology devices
| Authors: Ermolaeva M.V. | Published: 25.06.2018 |
| Published in issue: #6(68)/2018 | |
| DOI: 10.18698/2306-8477-2018-6-533 | |
| Category: Economic Sciences | |
| Keywords: psychology of advertising, hierarchy of effects in advertising, AIDA, consumer motivation | |