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Authors: Ermolaeva M.V.	Published: 25.06.2018
Published in issue: #6(68)/2018
DOI: 10.18698/2306-8477-2018-6-533
Category: Economic Sciences
Keywords: psychology of advertising, hierarchy of effects in advertising, AIDA, consumer motivation

Authors: Ermolaeva M.V.	Published: 25.06.2018
Published in issue: #6(68)/2018
DOI: 10.18698/2306-8477-2018-6-533
Category: Economic Sciences
Keywords: psychology of advertising, hierarchy of effects in advertising, AIDA, consumer motivation