Н.Г. Багдасарьян, В.Л. Силаева
24
The commercial potential of cyberspace:
the sociocultural context
© N.G. Bagdasaryan
1
, V.L. Silaeva
2
1
Bauman Moscow State Technical University, Moscow, 105005, Russia
2
National Research Institute Higher School of Economics, Moscow, 101000, Russia
The Internet has enormous influence on various spheres of modern life —politics, educa-
tion, social sector, mass media, daily relations, and it is evident to all. Along with this
phenomenon, the commercial component of the world wide web is increasing, building a
new type of economics. The paper gives a review of the Internet commercialization types
in the sociocultural context: direct and hidden advertising, content and virtual goods
trade, on-line selling of goods and services, using online currency.
Keywords:
Internet-content, sociocultural context, Internet advertisement, banners, vir-
tual goods and services, Internet-marketing, bitcoin, online currency.
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