Consumer society: the concept and phenomenological framework

Authors: Sonina L.A. Published: 01.09.2020
Published in issue: #4(84)/2020  
DOI: 10.18698/2306-8477-2020-4-672  
Category: The Humanities in Technical University | Chapter: Philosophy Science  
Keywords: consumerism, conspicuous consumption, consumer society, J. Baudrillard, T. Veblen, theory of the leisure class, surplus product

Thanks to J. Baudrillard’s work published in 1970, “consumer society” has become a concept associated with the modern era. However, this term entered the French scientific discourse before J. Baudrillard, and the very concept of consumption as a way of life was developed long before his work was published. The paper studies the emergence of a consumer society, shows whether it is an attribute of an exclusively modern era. The conclusion is drawn that the features of the consumer society are traced in ancient times, among primitive people. Further, the consumer’s intention only intensifies and in the modern era moves from the status characteristics of certain strata of society to the entire population.

[1] Rumbo J.D. Consumer resistance in a world of advertising clutter: The case of Adbusters. Psychology & Marketin, 2002, vol. 19, nо. 2, pр. 121–126.
[2] Baudrillard J. La société de consommation: ses mythes et ses structures. Gallimard Publ., 1974, 318 p. [In Russ.: Baudrillard J. Obshstvo potrebleniya. Ego mifi i structury. Moscow, Kulturnaya Revolutsiya, Respublika Publ., 2006, 269 p.].
[3] Baudrillard J. La société de consommation, ses mythes, ses structures. Paris, Éditions Denoël, 1970, 304 p.
[4] Paquot T. De la “société de consummation” et de ses détracteurs. Mouvements, 2008, nо. 54, pр. 54–64.
[5] Bensaïd D. Henri Lefebvre 1901–1991. Une intelligence de ce temps. Available at: http://danielbensaid.org/IMG/pdf/1991_00_00_db_310.pdf (accessed February 26, 2020).
[6] Ilin V.I. Obshchestvo potrebleniya: teoreticheskaya model i rossiyskaya realnost [Consumer society: theoretical model and Russian reality]. Materialy III Vserossiyskogo sotsiologicheskogo kongressa [Proceedings of the III All-Russian Sociological Congress]. Available at: https://www.isras.ru/abstract_bank/ 1210009740.pdf (accessed April 8, 2020).
[7] Obshchestvo potrebleniya [Consumer society]. Wikipedia. Svobodnaya entsiklopediya [Wikipedia. Free encyclopedia]. Available at: https://ru.wikipedia.org/wiki (accessed May 9, 2020).
[8] Frolov M.V. Gumanitarnye nauchnye issledovaniya ― Humanities scientific researches, 2015, no. 12, pp. 262–264.
[9] Lantsev A.O. Stanovlenie kontsepta «obshchestvo potrebleniya» v zapadnoy filosofii. Ot antichnosti k sovremennosti. Dis. … kand. filos. nauk [Formation of the concept of "consumer society" in Western philosophy. From antiquity to modern timesю Cand. philos. sc. diss.]. Ekaterinburg, 2013, 174 p.
[10] Veblen T. The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions. Macmillan, 1899, 400 p. [In Russ.: Veblen T. Teoriya prazdnogo klassa: ekonomicheskoe issledovanie institutsii. Moscow, Progress Publ., 1984, 367 p.].
[11] Aranovich N.A., Pak G.S. Vestnik Nizhegorodskogo universiteta im. N.I. Lobachev-skogo. Ser. Sotsialnye nauki — Vestnik of Lobachevsky State University of Nizhni Novgorod. Series: Social Sciences, 2010, no. 3 (19), pp. 20–24.
[12] Schumpeter J. The Marxian Doctrine. In: Capitalism, Socialism and Democracy. Harper & Brothers, 1942, 431 p. [In Russ.: Schumpeter J. Marks — prorok. In: Kapitalizm, Sotsializm i Demokratiya. Moscow, Ekonomika Publ., 1996, 540 p.].
[13] Böhm R. von Bawerk E. Kritika teorii Marksa [Criticism of Marx’s theory]. Moscow; Chelyabinsk, Sotsium Publ., 2002, 280 p. (In Russ.).
[14] Furs V.N. Sotsiologicheskiy zhurnal — Sociological Journal, 2002, no. 1, pp. 5–40.
[15] Marks K., Engels F. K kritike politicheskoy ekonomii [Toward a Critique of Political Economy]. In: Sobranie sochinenii [Collected Works]. In 39 vols, vol. 13. Moscow, Politizdat Publ., 1959, 771 p. (In Russ.).
[16] Pribavochny product [Surplus product]. Bolshaya sovetskaya entsiklopediya [Great Soviet Encyclopedia]. Available at: https://dic.academic.ru/dic.nsf/bse/(accessed May 10, 2020)
[17] Afanasev V.S. Pribavochnoe rabochee vremya [Surplus labor time]. In: Ekonomicheskaia entsiklopediya. Politicheskaya ekonomiia [Economic encyclo-pedia. Political Economy]. In 4 vols., vol. 3. Moscow, 1979, pp. 324–326.
[18] Semenov Yu.I. Problema i ponyatiinyi apparat. Vozniknovenie chelovecheskogo obshchestva [Problem and conceptual apparatus. The emergence of human society]. In: Vvedenie vo vsemirnuyu istoriyu [Introduction to world history]. Moscow, MIPT Publ., 1997, 202 p.
[19] Zolotov A.F., Omelchenko O.Yu. Ekonomіchny vіsnik Donbasu — The Economic bulletin of Donbass, 2009, no. 3, pp. 29–33.
[20] Kepin D.V. Iskusstvo i kultura (Art and culture), 2014, no. 2, pp. 116–124.
[21] Kuznetsova O.V. Summa filosofii (Summary of philosophy), 2007, no. 7, pp. 135–137.