Brand Media as a Social Phenomenon of Digital Society

Brand media were considered as a relevant social phenomenon, their role in the context of digitalisation was defined. Brand media in modern society was noted to  represent a platform for the integration of specialised content from companies to promote their own products and services and form relationships with the end consumers. It was concluded that the role of brand media is strengthening under development of the digital economy and society, as digital platforms and social networks, where modern brand media are represented, directly and without intermediaries, realise commercial and conceptual interests of companies and satisfy consumer demands.

EDN JACURS

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