The myth of the creative class

Authors: Galaganova S.G. Published: 04.07.2014
Published in issue: #3(17)/2014  
DOI: 10.18698/2306-8477-2014-3-186  
Category: The Humanities in Technical University | Chapter: Social sciences  
Keywords: creative class, cultural creatives, creative values, new consumerism

The creative class theory, advanced by Richard Florida, is described as an IT - a driving force for a new consumerism ideal and stimulating consumer demand. Person's selfrealization and self-identification is formed through building a creative lifestyle, and is regarded as the form of replacing an opportunity of genuine social creativity on the individual level.

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