Digitalization of media production: adaptation, goal setting, axiological aspects

Authors: Druzhinin A.M., Gurov F.N. Published: 04.04.2022
Published in issue: #2(94)/2022  
DOI: 10.18698/2306-8477-2022-2-772  
Category: The Humanities in Technical University | Chapter: Philosophy Science  
Keywords: digitalization, media businesses, new media, user-generated content, digital ostracism

The paper deals with the process of media business adaptation to the changes caused by widespread digitalization. The study comparatively analyses "old" and "new" media, assesses the confrontation of spontaneous user-generated content with artificial intelligence algorithms and professional media enterprises, and introduces possible strategies for the development of media business in the context of further digitalization.

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