Moscow providers in the telecommunication services market: competitive analysis

The paper presents a competitive analysis of the Internet service providers in Moscow. Its objective is to identify main competitive advantages and disadvantages of each provider, as well as to determine their positioning in the communication services market. Based on reviews in the social networks, key performance indicators of the companies under study are identified and characterized, including connection speed and stability, variety in tariff plans, quality of services and technical support. In accordance with the identified characteristics, the telecom operators typology is created, which includes the following groups: largest providers, medium-sized providers and niche providers. Main criteria in their identification are the number of users and periodicity in the media references. The proposed typology is intended to provide consistency in understanding the communication services market in Moscow and to show opportunities in their expansion.

EDN JIBKJQ

References
[1] TMT Reyting “Rossiyskiy rynok telekommunikatsiy: predvaritelnye itogi 2022 goda [TMT Rating “Russian telecommunications market: preliminary results of 2022”]. Available at: http://tmt-consulting.ru/wp-content/uploads/2022/12/ТМТ-телеком-2022.pdf (accessed July 14, 2023).
[2] Kutkina N.A., Nazarova N.S. Formy i metody vozdeystviya tsifrovykh tekhnologiy na obschestvo [Forms and methods of the impact of digital technologies on society]. Sotsiologiya — Sociology, 2021, no. 6, pp. 51–55.
[3] Neporozhnev A.S. Aktualnye problemy razvitiya rynka svyazi posle 2022 goda [Actual problems of the development of the communications market after 2022]. Skif, 2023, no. 5 (81), pp. 27–31.
[4] Rozhdestvenskaya E. Nadezhnost kachestvennykh metodov i kachestvo dannykh [Reliability of qualitative methods and data quality]. INTER, 2014, no. 8, pp. 16–28.
[5] V 2019 godu kolichestvo radioelektronnykh sredstv operatorov “bolshoy chetverki” uvelichilos na 13% [In 2019, the number of radio-electronic equipment of the Big Four operators increased by 13%]. Federalnaya sluzhba po nadzoru v sfere svyazi, informatsionnykh tekhnologiy i massovykh kommunikatsiy [Federal Service for Supervision of Communications, Information Technology and Mass Communications]. Available at: https://rkn.gov.ru/news/rsoc/news71584.htm (accessed July 15, 2023).
[6] Recent Ookla Research. Ookla. Available at: https://www.ookla.com/analysis (accessed July 15, 2023).
[7] Emelyanova T.P., Tarasov S.V. Dosug v strukture zhiznesposobnosti dvukh pokoleniy moskvichey [Leisure in the structure of viability of two generations of Muscovites]. Vestnik RGGU. Seriya “Psikhologiya. Pedagogika. Obrazovanie” — RSUH / RGGU BULLETIN, “Psychology. Pedagogics. Education” Series Bulletin, 2021, no. 4, pp. 41–48.
[8] Grankina T.N. Tendentsii razvitiya svyazi v gorode Moskve [Trends in the development of communications in City Moscow]. Vestnik Moskovskogo universiteta imeni S.Yu. Vitte. Seriya 1 “Ekonomika i upravlenie” — Bulletin of Moscow Witte University. Series 1: Economics and Management, 2014, no. 4 (10), pp. 86–90.
[9] Petrischev M.V. Protsess konkurentsii v usloviyakh monopolizatsii [The process of competition in the context of monopolization]. PSE — Problems of Modern Economics, 2012, no. 3, pp. 86–89.
[10] 14–17% abonentov krupneyshikh mobilnykh operatorov stali umnymi pylesosami i shlagbaumami [14–17 % of subscribers of the largest mobile operators became smart vacuum cleaners and barriers]. Vedomosti. Available at: https://www.vedomosti.ru/technology/articles/2023/03/24/967938-1417-abonentov-krupneishih-mobilnih-operatorov-stali-umnimi-pilesosami (accessed December 7, 2023).
[11] Lagutin Yu.V. Razvitie nauchno-tekhnicheskikh innovatsiy v sovremennom megapilose [Development of scientific and technological innovations in a modern metropolis]. Izvestiya SPbGEU, 2022, no. 4 (136), pp. 194–202.