Calculation of the best price on high-tech goods

Authors: Gorlacheva E.N., Anik’eva A.A., Plekhanov V.I. Published: 09.07.2014
Published in issue: #4(18)/2014  
DOI: 10.18698/2306-8477-2014-4-194  
Category: Economic and legal problems of engineering education | Chapter: Economics  
Keywords: innovative products, market analysis, demand function, the optimal price

The main purpose of the article is to consider the innovative product market - namely, genes sequencer. We defined the type of the market and conducted a competitive analysis based on M. Porter's model. We examined the main price factors and showed the results of the calculation of the genes sequencer optimum price.

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